Facebook GMS Unsummit

In February 2020, just weeks before launch, Facebook canceled its GMS 1World Summit due to COVID-19. In response, our teams reimagined the event and my team under my leadership delivered a fully virtual Unsummit in just 18 days.

Key Achievements

This first-of-its-kind experience featured:

• 7+ hours of premium content over two and a half days
• 22 pre-produced segments with 42 speakers
• Diverse programming, from keynotes to celebrity appearances
• A post-event content hub for ongoing engagement

Impact

Successfully pivoted a major in-person event to a virtual format in record time, demonstrating exceptional agility and technical leadership during the early days of the pandemic. The event maintained high engagement levels and established a blueprint for virtual events that Facebook would leverage throughout the pandemic.

Technical Challenges Overcome

Rapidly developed and implemented new virtual event production workflows, coordinated remote speaker recordings across multiple time zones, and created seamless transitions between pre-recorded and live segments—all while maintaining broadcast-quality standards under unprecedented time constraints.