Facebook Infrastructure Summit
Executive Producer & Technical Director
As Executive Producer and Technical Director, I led the design and execution of an immersive stage experience that transformed a technical conference into a visually stunning and engaging event. This high-profile summit brought together Facebook's infrastructure teams and partners to showcase technological innovations and strategic roadmaps.
Technical Production Highlights
This high-impact production featured:
- Over 150,000 lumens of mapped custom content through 8 projectors
- 2 Bespoke edge-blending media servers
- 90+ intelligent lights
- Comprehensive audio array
Impact
This setup delivered a visually stunning and technically flawless production, enhancing engagement for 1,400+ attendees and setting a new standard for event experiences at the production agency. The immersive environment transformed what could have been a standard technical conference into a memorable and impactful experience that reinforced key messaging and elevated the perceived value of the event.
Technical Direction
As Technical Director, I orchestrated the seamless integration of multiple complex systems, ensuring perfect synchronization between projected content, lighting effects, audio cues, and presenter movements. This required meticulous planning, precise execution, and real-time problem-solving to maintain the high production values throughout the event.
Creative Vision
Working closely with creative teams, I helped translate abstract technical concepts into visually compelling content that could be mapped across the stage environment. This approach made complex infrastructure topics more accessible and engaging for the audience, while creating a visually spectacular backdrop for presentations and discussions.
Strategic Value
The Facebook Infrastructure Summit served as a critical platform for internal knowledge sharing and external partnership development. By elevating the production quality of this technical event, we increased attendee engagement with complex content and strengthened Facebook's reputation for technical excellence and innovation in the infrastructure space.