Facebook Live: Rihanna and Andy Cohen

One of Facebook's inaugural live broadcasts featuring Rihanna and Andy Cohen at Facebook's New York headquarters. I oversaw project management, set design, and live show direction.

Key Responsibilities & Achievements

• Project Management: Coordinated all aspects of the broadcast, from planning to execution, ensuring alignment with stakeholders and timely delivery.
• Set Design: Created an inviting and visually appealing set that reflected the Facebook brand and complemented the interview's tone.
• Live Show Direction: Directed the live broadcast, managing camera crews, lighting, and audio teams.
• Enhanced Engagement: Delivered a high-quality live experience that attracted significant viewer interaction and positive feedback.
• Pioneered Live Broadcasting: Contributed to establishing Facebook's capabilities in live event production, setting the stage for future broadcasts.

Impact

This groundbreaking live broadcast established Facebook as a serious player in the live content space, demonstrating the platform's capability to host high-profile celebrity interviews with broadcast-quality production values. The success of this event helped pave the way for Facebook's expanded investment in live video capabilities and influenced the company's content strategy moving forward.

Technical Innovation

Working within the constraints of early live streaming technology, our team developed innovative workflows to ensure a seamless viewing experience while maintaining the spontaneity and engagement of a live broadcast. This required close coordination between technical teams, talent management, and Facebook's product teams to optimize the experience for both in-studio participants and the online audience.